Craig Copeland, an award-winning architect and sculptor, has impacted cities worldwide with his leadership on large-scale place-making projects like the Entry Pavilion and Reconfigurations at Brookfield Place in New York City. He has degrees from the University of Florida and Yale University, and his skills include architecture, sculpture, and product design.

Craig's ideas for the Selux VAZ originated during his time in Rome, where he researched historic terracotta urns. His design research has included diverse architectural projects that link figurative forms and nature. In the early 2000s, he studied classic hand carving at the Henraux Company, creating his first marble piece, Anello Ritorto, which enhanced his appreciation for natural stone.

Years later, Craig founded Situcraft, a design company focused on stone products. By using new stone fabrication methods, he created more options for natural stone in certain products. Craig soon added terracotta as another sustainable material. The VAZ bollard became a product that used stone and terracotta/porcelain, expanding material possibilities.

Along with standard powder-coated colors and finishes in aluminum, Craig made VAZ available in a range of natural materials: stone and glazed porcelains. The stone options reflect nature's beauty, while the porcelain offers durability and vibrant colors.

Craig began designing VAZ by drawing inspiration from classic vessel shapes that effectively transported essential materials. These include ancient amphoras and modern glass bottles, and for VAZ, the essential element is light.

Later, Craig improved VAZ by adding a wide lid, resembling a mushroom cap, to work with Selux's optics. Together, they created different heights to distribute light effectively. The outcome is an elegant, versatile bollard that enhances security through well-distributed lighting.

Additionally, Craig added ribbing to the stone and porcelain designs, creating reflective patterns. Craig said, "Each VAZ bollard is a miniature lighthouse, in form and capability. Playfully-shaped and fully adaptable, VAZ offers broad material options that are scalable to deliver wide-ranging illumination possibilities and robust security."